Nothing gets fans more fired up than a good, old-fashioned rivalry. With a Conference Championship and a berth to College Football Playoff on the line, thousands of football fans flocked to the SEC FanFare in Atlanta, Georgia. As host of the event and official sponsor of the College Football Playoff, Dr. Pepper and Trilogy Marketing turned to our game activation to pit fans of the Bulldogs and Crimson Tide against one another in friendly competition ahead of the big game. While the Crimson Tide prevailed in the Championship, fans were the real winners in Dr. Pepper’s Fansville.

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