Texas grocery store chain, H-E-B, wanted to stand out in at Baylor’s Ultimate Fan Zone and connect with their key demographic: Texans! We designed and built a larger-than-life game experience to showcase key brand messages and stand out among the rest of the tailgate sponsors. The activation gave Baylor Bear fans a chance to show off their passing skills and compete against one another for a chance to win H-E-B gift cards. Everyone who played received an H-E-B coupon via email!


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