Tide Pods. Charmin. Bounty. Crest. Pantene. Iconic brands in the Procter & Gamble family and all featured in an interactive game activation that we created in partnership with Blue Door Marketing. First stop: Schenectady, NY, to bring some good, clean fun (pun intended) to unsuspecting grocery shoppers! P&G was able to connect with shoppers in a unique way, creating shareable content that lasted beyond the event.
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