The Dallas Cowboys are the only NFL team to open their stadium up for tours and allow fans to go onto the field the day before home games. SeatGeek, the presenting sponsor for Dallas Cowboys Rally Day, wanted to create an interactive football toss game that drew in attendees and helped capture valuable customer data.
Players competed to win tickets to a Cowboys game, so it was a popular destination for the fans. Players could even earn a free throw by downloading the SeatGeek app. SeatGeek captured emails and demographic data, while fans got to live out their dream of throwing a pass in the end zone of an NFL stadium. Our team of skilled laborers and outgoing brand ambassadors transported, set up, and managed the event to ensure a quality experience for SeatGeek.
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