University of Texas vs. Tulsa Football Tailgate

FootballTailgates50' x 20'

H-E-B wanted to stand out at one of the country’s largest college football tailgates!

Game day in Austin, TX means one thing for Longhorn fans… tailgate time! Grocery store chain H-E-B wanted to make their mark on Bevo Blvd, The University of Texas Football tailgate, so we created a fun, interactive game experience that attracted fans of all ages. The game was customized to communicate H-E-B’s key messages of curbside pick-up and grocery delivery. Participants competed to win H-E-B gift cards and tracked their scores on a live leaderboard. Everyone who played received an H-E-B coupon via email as a follow up to this quality brand interaction. Our team of skilled laborers and outgoing brand ambassadors transported, set up, and managed the event to create a turn-key experience for H-E-B.

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