Boston Back to School Tour

Mobile Tours30' x 20'

Lyft connected with college students on three campuses in Boston

We designed and built a custom game experience for Lyft to promote their ride-share services on campuses throughout  Boston. The game featured “Ride like a pro” safety tips, like “Share your route with friends,” and “Call a ride, don’t drink and drive.” Students at Boston College, Boston University and Emory College who participated were rewarded with ride credit and Lyft swag. Over the course of two weekends, our team set up, broke down, and transported the activation between campuses. We provided brand ambassadors to ensure a turn-key experience for Lyft.

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