Toyota Save Mart 350 + NHRA Sonoma Nationals - Toss Up Events Case Study

Toyota Save Mart 350 + NHRA Sonoma Nationals

NASCARFan Zones30' x 20'

We went racing in wine country with Sonoma Raceway and Big-O Tires for the Toyota Save-Mart 350 and NHRA Sonoma Nationals!

As a feature in the Sonoma Raceway Fan Zone, the Big-O Tires Track Toss activation attracted thousands of fans each weekend as they entered the races, gathering valuable brand interactions and downloads of the Sonoma Raceway app.

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