W&S Open with Medical Mutual

Sporting EventsFan Zones30' x 20'

We aced this tennis fan zone activation at the W&S Open in Cincinnati!

At the W&S Open tennis tournament, we teamed up with Medical Mutual to create a custom tennis-themed game experience to attract fans of all ages. Over a period of nine days, we managed the experience, capturing emails, and engaging with attendees. While Raphael Nadal and Serena Williams were hashing it out on the court, kids and families competed in the Medical Mutual Fan Zone to win tickets to next year’s tournament.


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